Module: Cultivating Donors in a Donor-Centric Arts Organization
Start: November 15, 2017 5:30 PM
End: 8:00 PM
Organizer: Haley Carlson
Venue: University Center for the Arts, Room 142
Address: 1400 Remington Street, Fort Collins, Colorado 80524
Nancy Denholm, MFA
Director of the Eissey Campus Theatre
This module will teach students how to identify potential donors within an arts organization and cultivate them from their first gift to becoming a major or planned giving donor. The Donor Lifecycle by Deborah Kaplan Polivy will be used as the basis of the discussion on donor cultivation. We’ll talk about creating a contribution worthy arts organization with a mission that donors can support financially. We’ll discuss the importance of relationship building with various types of donors and how to identify their touchstones. We’ll look at the culture of philanthropy within an arts organization and how it affects staff and Board members. We’ll also discuss various fundraising campaign strategies and donor-centric cultivation tools that can be used for moving individual donors along the donor journey.
The second half of the module students will be given real life donor case studies, and working in small groups, discuss how each scenario might impact an organization’s reputation and explore potential solutions.
Graduate Core Competencies Addressed: #4 Create a variety of management plans including marketing, project, program, strategic and others and use them for successful implementation (fundraising strategies & tools) #7 Use a range of management skills for leading organizations and projects (culture of philanthropy) #8 Manage others in a process from conception to implementation and evaluation of arts and culture activities (cultivating donors) #9 Gain knowledge needed about theories (fundraising strategies & tools) relevant to arts and culture management and policy in order to translate the knowledge into effective practices #11 Gain facility in using a variety of leadership strategies for arts and culture management and advocacy (culture of philanthropy)
Student Learning Outcomes – By completion of this module students will understand the basic concepts used to identify and cultivate individual donors in an arts organization.
What activities would you like students to complete before they attend the module? Specific readings, research, web content, etc. Read this short article on the Donor Lifecycle http://101fundraising.org/2011/12/the-donor-lifecycle-map/
What are in the activities that take place during the module?
The 1.5 – 2 hour workshop will begin with a 45 minute lecture and discussion on cultivating individual donors in a donor-centric arts organization. For the second half we will break into small groups and apply the concepts that were learned to actual case studies.